Through uni, pretty polly offered a brief making tights sell in the summer. Sounds odd but if you think about how English weather is, tights seem highly appropriate.
For this, I worked with a friend.
Together, we came up for the concept of 'reality exceeding expectation.' Basically, the weather might be horrendous, but, we expect it, we make it fun.
These were the results:
After this, the images were edited to create a summery hue. We also worked with a graduate illustrator to add elements of fun such as this:
After re-touching up they looked pretty great and our work was highly commended, great! :D
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