Logos!

Logo's come into a brand's attributes- the ability to communicate with the consumer with the use of 'denotation' and 'connotation'- The different messages is sends via different aspects



These logos are applied to 4 P's of promotion:

• Product( to show who made it)
• Promotion(how it can be applied/ the things it is applied to)
• People(Recognizable as it is part of brands identity)
• Place(how is it placed)

 As you can see, Nike applies its logo to many different products, from sponsorship to product and advertising, that tick is enough to know it is a product of Nike.
The Nike tick just goes to show that sometimes its the simplest logos that are the most effective. Another example of this is the Chanel logo, it has been around for over 90 years and it is still recognizable and relevant in today's society.

Here are some attributes to make a successful logo:

1. Visibility
2. Application
3. Distinctiveness
4. Simplicity/ Universality
5. Retention
6. Colour
7. Descriptiveness
8. Timelessness/ Modularity
9. Equality