Saturday, 20 April 2013

Karen Gilbert- The fragrance expert.

What is a fragrance? “it is a way of communicating without words”
Karen discussed the history of scent and the science behind it.
The history of scent- A brief Summary of the history:
1920’s
The women began to steer from floral scents into aldehydes as the emancipation of women began
1930’s and 1940’s
These eras were all about the Hollywood glamour. This acted as an escape and a way of exhibiting the economy.
1950’s to the 1970’s
The was establishing the mass market, having industrial fragrances. The start of bath oil and having an easy way to smell good began.
1980’s
This was the decade of showing money and power- the era of power dressing.
Very strong, powerful scents were created.
1990’s
The reverse of the previous decade. A time of Zen and spirituality. It was all about mininmalism.

2000’s
The celebrity cult- the birth of mass celebrity fragrances. And, the repelling movement of high end luxury and niche fragrances

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