The Scent

From the gathering of data and market research the idea of our scent is finally coming together.
The idea my group have come up with is the idea of a natural, wholesome fragrance for the affluent male consumer in China. We already know that China is a good place to market a fragrance too with the growth of fragrances and male beauty products continuously growing. We will be basing it on the idea of the Wu Xing elements of traditional Chinese consumers.
We also looked into penetrating the market by partnering with a brand, as we know the Chinese consumers are label led. After thinking of many brands suitable, we have narrowed it down to Helmut Lang and Shang Xia. However, the brand attitude and values of Shang Xia I feel suit our brand a lot better. It would also appeal more to our target consumer.
From our research we have come up with the idea of Yuansu- the different elements together.