The Fragrance Breif

There is so much choice of different scents out there and I have been given the task of finding a gap in the market.
So, where to start? Well, GMID, Mintel and forecasting reports of course! Using statistics and finding out the growing economies is the best way, I feel to start with the brief.

Using stats and reports from Mintel and GMID, I think there is an opportunity for a fragrance in Asia as that is a market with a growing income and a growing want for beauty and fragrance. 

After further research, I think that China would be the best option to market a fragrance too. Without a history of scent and emotional links to fragrance, China are growing a want for beauty and fragrance. I found the Mintel report by Lui Meng Chow on China’s beauty and Fragrance market very useful within my research. Now, with the basis for the fragrance set, ideas on who to sell it to, how and what the product will be can now commence.

Daughter

A real great track, I find it a brilliant chill out song.
Daughter is a band of three, the vocals of the music- Elena has one of those voices you get lost in, might possibly be better than Ellie Goulding dare I say it!
Have a listen


If you can, her track human is great too
It is downloadable here:
http://4ad.com/releases/21673

The modern Punk

After the MET's Punk exhibition, the catwalks were BOUND to be littered with many 70's attitude.

For me, this was GREAT. Ever since I was little, I have always loved the experimentation and attitude of punks. So, in celebration I have made a mood board of the elements that have come off the catwalk and how to create this look yourself( without spending thousands!!) This new form of punk is more. relaxed- elegant and modern and a bit more minimal.
So grab yourself some attitude and have a look.

Binary Bitch

House Of Flora

The House Of Flora is a avant-garde head and eye wear designer, featured within many runways. Their designs always have that 'little something' different and the music always heightens the feel.Treat yourself to a browse of their previous campaigns:http://www.houseofflora.net/video.htmlFlora's new A/W 13 collection features a slightly tribal feel. Their campaign video features apocalyptic elements, with their usual strange music and slow motion movement. The running seems to show raw, aggressive emotions adding to the dreamlike quality.Are you going to bring out your inner warrior?

Printing Medicine?

PRINTING YOUR OWN DRUGS

For a while now, I have had a great interest in the new development of 3D printing. I mean, WHO wouldn't want to be able to download and print your outfit for that day... sigh
I know it's still new but the possibilities of this new development is simply amazing.
This TED talk discusses the current research into creating the ability to download your own drugs. So, when you're ill, what better way to get medicine than to do it in your own home.
http://www.ted.com/talks/lee_cronin_print_your_own_medicine.html

Have a watch.

MiuMiu

Coat from MiuMiu AW13 and I am IN LOVE. The textures, the shape, the navy and black, perfect. So glamorous.

First Post

So, this is my first post, so I figured I will start it off with one of my passions; music.
Yasmin has a great voice, and the song itself is great. A good party starter with even better lyrics. Turn it up loud!
http://www.youtube.com/watch?v=l4__q9CapVo